The new Genesis Homme is our first dual action anti-fall haircare range for men:
FOR WEAKENED HAIR PRONE TO THINNING!
The dual action anti-fall haircare range works to reduce hair-fall due to breakage, up to 85%* whilst adding more fibre strength* & volume to the hair**.
*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo
**Instrumental test, after application of bain de masse
HOW DOES GENESIS HOMME WORK? Double action haircare: Enrinched with Ginger Root, Creatine & Expanding polymers, the forumula strengthens & thickens the hair fibre. Enriched with Aminexil, reducing hair-fall due to breakage.
Bain de masse benefits:
- Up to 85% less hair-fall due to breakage*
- Up to 28% softer hair**
- Gently clarifies scalp, hair & beard
- Provides more volume & texture
- Hair feels strong, smooth & hydrated
*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo **Instrumental test on sensitised hair after application of the bain de masse
WHO IS IT FOR? The new Genesis Homme range targets men with weakened hair, prone to thinning